Airport in Irkutsk, Russia, designates a chosen character as its official representative
In the heart of Siberia, Irkutsk Airport has introduced a new symbol to represent its brand - Yasha the snow leopard. Named after Yakov Pokhabov, the legendary Cossack explorer and founder of the city of Irkutsk, this cartoonish representation aims to boost passengers' moods during their journeys and remind them of their connection to the city, regardless of their location.
Yakov Pokhabov, affectionately known as Yasha by locals, is credited with establishing the settlement in the 17th century that eventually grew into modern Irkutsk. By naming the snow leopard Yasha, the airport connects its branding to the region's rich history and cultural heritage, symbolizing strength, resilience, and the pioneering spirit of the area.
The release of the Yasha sticker pack coincides with the centenary of Irkutsk Airport. This promotional tool, available for download and use in messengers, serves as a modern representation of Irkutsk's history and culture. The airport's official Telegram channel reported the naming of the snow leopard, which was chosen from suggestions provided by the airport's subscribers.
Yasha, the snow leopard, is a symbolic successor to the tradition of Irkutsk's founder, Yakov Pokhabov. By sending Yasha, the snow leopard sticker, passengers can inform friends that Irkutsk now has a furry ambassador, embodying the spirit of exploration and settlement that defined Yakov Pokhabov's legacy.
The naming of Yasha, the snow leopard, pays respect to Irkutsk's history while giving the snow leopard a friendly identity. Yasha, the snow leopard, is more than just a promotional tool; it is a symbol of Irkutsk Airport, a modern representation of the city's history and cultural heritage.
Adopting the name Yasha, the snow leopard, not only symbolizes Irkutsk Airport's connection to its historical roots but also reflects the contemporary lifestyle inspired by sustainable-living, as this fierce yet friendly creature embodies the resilience and pioneering spirit of the city's early settlers, such as Yakov Pokhabov, in the home-and-garden of Siberia.
Embracing the home-and-garden of Siberia's rich cultural heritage, Irkutsk Airport's decision to name their new symbol, Yasha the snow leopard, reinforces the airport's commitment to a sustainable-living lifestyle, encouraging passengers to respect and cherish their environment, much like Yasha gracefully navigates the wilderness.
