Aspirations of Soaring Through the Air on a Flying Rope Line
On many blogs and websites, users come across "related posts" – additional articles or content that share common themes, topics, or keywords with the article they're currently engaged with. Algorithms or human curation often recommends these posts to help readers find more pertinent information or intriguing material based on their previously demonstrated interests.
By offering related content, several benefits can be achieved, including:
- Engaging users for longer periods, increasing overall user engagement levels.
- Helping users discover new content that may not have been found otherwise, enhancing discoverability.
- Boosting page views as users navigate through the site to read more content.
Examples of how related posts might be categorized include:
- Topic-based: Articles covering the same or similar subjects.
- Keyword-based: Articles that share common keywords or tags.
- Category-based: Articles grouped under the same heading, such as technology, lifestyle, etc.
- Author-based: Articles written by the same author.
- Date-based: Articles published around the same time frame.
These related posts are typically displayed at the end of an article or on the sidebar of a webpage.
In the realm of topic-based categorization, articles focusing on outdoor-living, home-and-garden, and lifestyle can be grouped together, furthering user engagement and facilitating discoverability. Such related content, when displayed at the end of an article or on the sidebar of a webpage, encourages users to explore more content and potentially stay engaged for extended periods.
