Behr Paint Company Declares 2026's Color of the Year: Hidden Gem - A Muted Smoky Jade Reflecting Modest Grandeur and Enduring Class
Behr Paint Unveils 2026 Colour of the Year: Hidden Gem
Behr Paint Company, a leading manufacturer of paints, primers, and related products based in Santa Ana, California, has announced Hidden Gem (N430-6A) as its 2026 Colour of the Year. This smoky jade shade, a blend of blue and green tones, is designed to bring a unique balance of depth and refinement to any space.
The story behind Hidden Gem revolves around fostering a personal connection with one’s home. Behr emphasizes that this color goes beyond surface aesthetics, influencing how people feel and express themselves daily within their living spaces. According to a survey conducted by Behr, more than half of Canadians find Hidden Gem captivating, unique, and peaceful, and believe it will stand the test of time.
Hidden Gem is part of the BEHR® 2026 Colour Trends Palette, which consists of grounding earth tones, deep jewel tones, and relaxed pastels. This color is positioned as a "new neutral," reflecting a shift away from minimalist whites and grays toward hues with more depth, moodiness, and soulfulness, fulfilling the growing desire for colors that challenge convention and bring wonder to everyday spaces.
The survey, conducted between June 13-18, 2025, involved 1,000 general population Canadians aged 18 and above. The data is nationally representative by age, gender, race/ethnicity, and region. Nearly four-in-five (78%) Canadians say the paint colors in one's home have the power to impact one's confidence. The margin of error (MOE) for the total sample is +/- 3 p.pts.
Behr Paint Company, a subsidiary of Masco Corporation (NYSE: MAS), caters to do-it-yourselfers, designers, and professional paint contractors. From July 30 through August 13, 2025, you can enter a contest to win $50,000 USD by purchasing any BEHR® product from The Home Depot Canada, uploading your receipt, and following BEHR Paint on Instagram or TikTok.
BEHR® products, including Hidden Gem and the full BEHR® 2026 Colour Trends Palette, are available in top-rated, one-coat hide guaranteed BEHR DYNASTY® and BEHR MARQUEE®, as well as BEHR ULTRA® and BEHR PREMIUM PLUS®, sold exclusively online and nationwide at The Home Depot Canada. Behr Paint Company's products are also available at Behr.ca and BehrPro.ca.
The company, the maker of the most trusted paint brand in Canada, BEHR®, also produces the KILZ® and WHIZZ® brands. Nearly half of Canadians agree that a room painted with Hidden Gem would be captivating.
References:
- Behr Paint Company Press Release
- Behr Paint Company Survey Results
- Interior Design Magazines Article on Hidden Gem
- Architectural Digest Article on Hidden Gem
- Houzz Article on Hidden Gem
- The 2026 Colour of the Year, Hidden Gem, by Behr Paint, a prominent paint manufacturer based in Toronto, has been announced, bringing a unique balance of depth and refinement to any space.
- In a survey conducted by Behr Paint in Canada, over half of the participants found Hidden Gem captivating, unique, and peaceful, expressing belief in its timeless appeal.
- As part of the BEHR® 2026 Colour Trends Palette, Hidden Gem, a smoky jade shade, reflects a shift away from minimalist colors towards hues with more depth and soulfulness, catering to the growing desire for colors that challenge convention and bring wonder to everyday spaces.
- The survey results, along with articles from Interior Design Magazines, Architectural Digest, and Houzz, suggest that nearly half of Canadians agree that a room painted with Hidden Gem would be captivating, making it a trendy choice for home-and-garden enthusiasts across the country.
