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Brittany's earring serves as a sentimental keepsake carrying financial value

Financial windfall amid Brittany's ear-shaped bowl market, yet caution is advised as some souvenir shop offerings may originate from beyond the region's borders, sometimes kilometers away.

Brittany's earring serves as a valuable keepsake with a return on investment
Brittany's earring serves as a valuable keepsake with a return on investment

Brittany's earring serves as a sentimental keepsake carrying financial value

In the picturesque region of Brittany, France, a timeless tradition continues to thrive - the making of the iconic Breton bowl. These bowls, crafted from local clays and adorned with distinctive regional styles, serve as a testament to the rich heritage of Breton pottery and artisanal crafts.

Until last year, the initial production of these bowls was outsourced abroad, specifically in Portugal, Romania, or China. However, recent findings suggest that authentic Breton bowls are primarily produced in Brittany itself or nearby regions in France, where the tradition and demand for authentic Breton pottery remain strong.

Jonathan Morin, a decorator at Cornouaille Ceramics, one of the companies that have been making Breton bowls for 25 years, adds a unique touch to each bowl he decorates. The production process at Cornouaille Ceramics is now entirely French, with most steps carried out by machines, save for the hand-sponging of the bowl's rim.

The Breton bowl has become a cherished symbol for many, including Marie-Andrée Mell-Goujon, who views it as a symbol of personal ownership and nostalgia. Her parent gifted her a Breton bowl, a tradition she later passed on to her children. The Mell-Goujon family considers the Breton bowl an institution, with every member owning one.

These bowls are not only treasured by locals but also attract tourists, being a common sight in souvenir shops in Concarneau, Finistère, France. The Breton bowl is now available for 11.50 euros per unit, a 10% increase from the basic price.

It's worth noting that not all bowls sold under the Brittany name or nicknames specify their place of manufacture, and some may be imported. Some bowls are labelled as "Made in RPC", referring to the People's Republic of China. However, the authentic Breton bowls, steeped in history and tradition, are primarily associated with French artisanship.

In conclusion, the Breton bowl, a symbol of Brittany's rich cultural heritage, is now entirely produced in France. While some manufacturers share the market, the heart of the Breton bowl's production remains in the region where it was born. For those seeking an authentic piece of Breton craftsmanship, the search begins and ends in Brittany.

The European Union, with its focus on preserving cultural heritage, has expressed interest in promoting the authentic Breton bowls, seeing their unique lifestyle appeal for fashion-and-beauty enthusiasts and home-and-garden aficionados. The traditional Breton bowl, with its enduring symbolism, could become an integral part of the European Union's cultural narrative, showcasing the craftsmanship and artistry of French artisans.

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