Cortefiel's shining star, Sara Carbonero.
In a significant move towards environmentally responsible apparel, Spanish journalist and style icon Sara Carbonero has joined forces with textile firm Cortefiel to create a sustainable fashion collection. Dubbed "Slowelove&Cortefiel", the collaboration brings together modern aesthetics and ethical production processes, offering stylish yet sustainable options for consumers.
The collection, which boasts over 70 pieces designed by Carbonero, is a testament to her influence as a real trendsetter in the fashion world. Every item she wears seems to sell out, a testament to her enduring popularity and the appeal of her eco-conscious style.
At the heart of the collaboration is a shared belief in a more sustainable future, achieved through collaboration, not competition. Carbonero, who co-founded a slow fashion company in 2015 with Isabel Jiménez, champions an alternative to the rushed world.
The materials used in the collection reflect this commitment to sustainability. Organic cotton, recycled fabrics, Tencel and Lyocell, and natural dyes are all used to create a range that is kind to the planet and promotes the circular economy. The denim in the collection, for instance, is made with techniques like 'responsible washing' that minimize water and chemical use.
The collection is part of a larger portfolio managed by Tendam, a conglomerate that oversees brands like Cortefiel, Pedro del Hierro, Springfield, and Woman's Secret. With a presence in 90 countries and 2,154 sales points, the company promotes a philosophy of slow life, aligning perfectly with Carbonero's vision.
The collaboration is more than just a fashion partnership; it's a step towards raising awareness about sustainable fashion. Carbonero's influence helps bring attention to the importance of making conscious choices in fashion, inspiring consumers to consider the impact of their purchases on the environment.
Moreover, the collaboration encourages industry shift, pushing bigger brands and players in the textile industry to invest more in sustainable materials and ethical production. It also promotes consumer education, fostering market demand for greener products.
Innovation is another key outcome of this collaboration. It drives further research and development in sustainable textiles and circular fashion models, paving the way for a more sustainable future in the textile industry.
Carbonero's collaboration with Cortefiel is a special stage after months of work and the enthusiasm of an entire team. She continues to share simple moments that make her happy on her Instagram account, maintaining her status as one of the women with the most power on social media. Additionally, she collaborates with ELLE magazine and is a fashion prescriber, further cementing her position as a leading figure in the fashion world.
The collection, expanding beyond fashion-and-beauty, also includes home-and-garden items, upholding Sara Carbonero's commitment to sustainable living in various aspects of an average lifestyle. This holistic approach to eco-friendly consumerism, promoted by this partnership, encourages individuals to adopt a more sustainable average lifestyle, extending beyond fashion choices.
