Debut Canadian Literature-Inspired Activewear Brand Caters to Fashion-Forward Individuals
In the ever-evolving world of athletic apparel, a new player has entered the scene with a unique twist. Literary Sport, a brand founded in 2024, is redefining the concept of running gear by combining technical prowess with a poetic touch.
Veteran stylist Jackie McKeown, MFA creative writing grad Mark Bechara, and co-founder Deirdre Matthews joined forces to establish Literary Sport. Their mission? To create a line of running gear that takes a more highbrow approach, moving away from the focus on Strava heatmaps and the latest sneaker tech, and instead embracing introspection and transcendence.
The collection offers a variety of pieces, including tights, tees, gilets, quarter-zips, and jackets. Each item is priced thoughtfully, with the Gabriel Quarter-Zip Sweatshirt retailing at $325, the James Perforated T-Shirt at $185, the Frank Long-Sleeve T-Shirt at $225, the Ashbery Jacket at $290, the Claude Quarter-Zip Sweater at $295, the Myles Short at $245, and the Anton Half-Zip Jacket also priced at $325. The Clifton Tights are available for $175, and the Marcus Short can be purchased for $170.
Literary Sport's oeuvre is dependent on flowy minimalism, textile wizardry, and thoughtful details. The brand's approach to running gear is less about the latest trends and more about creating pieces that are both technical and vibey, suitable for weekday wear. The collection features subdued colors, natural fibers, and drapey forms, making it a stylish choice for those who value both comfort and aesthetics.
Literary Sport's latest collection includes boxy tees, compression shorts, cardigans made from lightweight Italian wool and COOLMAX, wide drawstring pants cut from Japanese nylon. Pair these pieces with Lemaire slippers or trusty Hokas for a complete, poetic running ensemble.
Literary Sport's secret sauce, if you will, lies in its poetic approach. The brand's ethos is about finding beauty in the mundane, transcending the ordinary through the power of introspection and self-expression. Whether you're hitting the pavement for a morning run or simply lounging at home, Literary Sport's collection offers a poetic touch to your activewear.
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