Experiencing the Great Outdoors in Harmony with Luxury--The Lexus Adventure Exposure
Lexus Introduces the New GX and Overtrail Project: A Blend of Luxury and Off-Road Adventure
Lexus, the luxury vehicle manufacturer, has unveiled its latest offering - the new GX, a vehicle that embodies the brand's commitment to outdoor adventures and sustainable mobility. The new GX is part of Lexus's broader Overtrail Project, an initiative designed to offer premium, refined outdoor experiences powered by advanced mobility technologies.
At the heart of the Overtrail Project is the 2025 Lexus LX700h Overtrail, a luxury SUV designed for rugged environments while maintaining on-road comfort and fuel efficiency. The LX700h Overtrail features a 3.4-liter V6 hybrid system, front and rear locking differentials, 33-inch all-terrain tires, a 2,400W AC inverter, and all-weather floor liners, making it a true off-roader. Its stylish exterior boasts exclusive black or Stone Brown semi-aniline leather interiors with stitching and black wood accents, a matte gray grille, black door handles, and dark chrome trim, expressing its readiness for remote trails.
The Overtrail Project extends beyond vehicles, encompassing premium accessories and curated nature experiences. The 2024 Lexus GX550 Overtrail, with advanced suspension, multiple off-road driving aids, exclusive interior materials, and spacious outdoor gear storage, highlights this commitment.
The Overtrail versions of the LX series emphasize capability and adventure readiness with technology enhancements such as all-wheel drive with locking differentials and selectable drive modes, powerful V6 engines, and premium interiors equipped with modern infotainment and safety systems.
The Lexus Overtrail Project also includes unique experiences like driving a hydrogen buggy and cooking a meal in the great outdoors. This project is part of Lexus's focus on mobility for protecting and playing in nature, aligning with the brand's latest project goals.
Lexus International President Takashi Watanabe recently visited the studio to discuss the company's connection with nature and the potential of battery electric vehicles (BEVs). The new GX, born out of a project focused on coexistence with nature, is a testament to Lexus's dedication to sustainable mobility.
Don't miss the unique outdoor experiences created by Lexus's tireless pursuit of quality. The Lexus Overtrail Project offers a blend of off-road capability, luxury, and experiential outdoor living, empowering customers to explore rugged nature comfortably and stylishly.
The Lexus Overtrail Project encompasses not only premium accessories and luxury vehicles for outdoor living, but also curated nature experiences that promote sustainable mobility and a lifestyle in harmony with nature. The 2024 Lexus GX550 Overtrail, with its advanced features for off-road adventures and spacious storage for outdoor gear, allows for stylish exploration of rugged environments.
