Future endeavors for Jeni's Splendid Ice Creams: Introducing eco-friendly, fiber-rich snack bars.
**Jeni's Splendid Ice Creams Introduces Zero-Waste Snack Bars**
Jeni's Splendid Ice Creams, renowned for its premium ice creams, has expanded its mission to include zero-waste, high-fiber snack bars. Dubbed Floura, these innovative snacks are made from fruit waste such as apple cores, watermelon rinds, and mango skins.
The launch of Floura aligns with Jeni's commitment to sustainability and responsible sourcing, a key aspect of their Fellowship Model. This model emphasizes waste reduction and environmentally conscious practices throughout their supply chain.
Floura's introduction marks a significant step towards reducing food waste. By utilizing fruit scraps that would otherwise be discarded, these snack bars strengthen Jeni's sustainability impact by creating new products that contribute to a circular economy, minimizing landfill waste.
While specific flavors of these snack bars are not yet detailed, they maintain flavor profiles consistent with Jeni's use of fruit waste, likely complementing their existing ice cream lineup. The current selection includes Blueberry Matcha, Mango Cardamom, Brambleberry Lavender, Vanilla Rooibos, and Raspberry Rose. A chocolate Brownie Batter variety will be available in September.
Jeni's sustainable sourcing practices include partnering with suppliers who prioritize waste reduction, fair trade, and environmentally friendly products. They focus on minimizing carbon footprints by supporting local and smaller producers and encouraging recycling and responsible waste disposal throughout their supply chain.
The production of Floura takes place in a facility in Vineland, New Jersey. Floura is now being sold in select retail stores and online, and on the wholesale side through Faire.
Jeni Britton, founder of Jeni's Splendid Ice Creams, launched Floura with a goal to bring the flavor of her ice cream into a fiber-rich product. Each bar of Floura contains about 13 grams of fiber, addressing the alarming statistic that 95% of Americans are deficient in fiber by at least 50%, a deficiency causing chronic illnesses, especially among children.
The Kickstarter campaign launched by Jeni Britton in March 2024 helped get Floura off the ground, generating excitement and backing for the innovative product. Floura's zero-waste angle is especially appealing, as it claims to divert more than 100 million pounds of produce from landfills.
In summary, Floura represents a meaningful expansion of Jeni's mission to combine high-quality products with strong environmental stewardship, further embedding sustainability into their brand's identity and operational practices.
- Jeni's Splendid Ice Creams, a pioneer in the dessert industry, has ventured into menu innovation with the introduction of its zero-waste, high-fiber snack bars, named Floura.
- This novel product aligns with Jeni's commitment to workplace-wellness and health-and-wellness, as it addresses the problem of fiber deficiency in people's diets, particularly among children.
- Science plays a crucial role in the creation of Floura, as it utilizes fruit waste such as apple cores, watermelon rinds, and mango skins in its manufacturing process.
- The launch of Floura signifies a significant stride in the food-and-drink sector's efforts towards sustainable living, with the potential to divert over 100 million pounds of produce from landfills.
- As part of Jeni's sustainable business practices, they focus on partnering with suppliers in the food-and-drink and small-business sectors who prioritize waste reduction, fair trade, and environmentally friendly products.
- Following the principles of entrepreneurship, Jeni Britton launched the Floura project through a successful Kickstarter campaign in March 2024.
- The retail sector has welcomed Floura, with the snack bars now available in select stores, online, and on wholesale platforms like Faire.
- Jeni's expansion into the fitness-and-exercise and nutrition segments through Floura aligns with the broader trend in the industry towards promoting personal-finance wellbeing and lifestyle choices that are mindful of the environment.
