Healthy Radiance Alternative: Stepping Away from the Fleeting Fad of Glowing Skincare
The Glowing Rebellion: A New Era in Skincare
Glowin' and shinin', that radiant, healthy-looking skin continues to capture hearts worldwide, defying geographical boundaries. While skincare marketing language may vary from one region to another (whitening, brightening, lightening...), the ultimate goal remains the same: flaunting that glow, baby! This skincare revolution returns us to a more organic, healthy-looking, and bright skin aesthetic, setting it apart from the drama of excessive makeup, like contouring that Tryna fit in the Kardashian-filled world.
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In a stunning shift, the beauty industry is now prioritizing consumers' demands for products that lend a natural, authentic look, with the choice of brand heavily influenced by whether it offers transparency, sustainability, and eco-consciousness. Data doesn't lie: according to NPD, both men's and women's skincare markets grew by 5%, reaching $1.4 billion in 2019, with brands boasting the "natural" narrative accounting for an impressive 27% of skincare sales in the first quarter of 2019, expanding by an astounding 8% [1][2].
Moreover, over half of consumers are on the hunt for skincare products adorned with the organic label, as per the NPD Group's Women's Facial Skincare Consumer Report [2]. Evidently, to keep this growth going, companies must adapt, embracing a sustainable approach and the use of natural ingredients to help people achieve that enviable glow.
Top Glowing Skin Trends and the Surprise Ingredient to Rule Them
Data bombards us, revealing that numerous skincare companies have already joined the natural, organic crusade, incorporating plant-based, organic ingredients into their concoctions. Statistics revealed by Statista indicate that the purchasing of natural and/or organic cosmetics has been on the rise since 2018, a trend projected to persist well into the following decade [3].
Over the next few years, skin brightening will circulate not only among mainstream brands but also independent ones in the shimmering skin universe. This picture-perfect, luminous complexion will be a must-have for consumers in major East Asian markets, spurred by culture and concerns over hyperpigmentation sensitivities.
At the same time, terms such as "whitening" or "lightening" will gradually fade into irrelevance, as an ever-increasing number of consumers espouse a diverse and inclusive beauty industry that acknowledges and accepts all skin hues.
Corporate Responsibility will be the linchpin in growth; according to a report by Accenture, an impressive 52% of consumers are tantalized by the prospect of purchasing a product if the brand stands firm in championing something bigger than just the products and services it peddles, aligning closely with their personal beliefs [4].
When it comes to attaining that coveted glow, MelavoidTM emerges as the perfect active ingredient that resonates with today's socially and environmentally minded culture while delivering effective pigmentation treatment.
Currently, hyperpigmentation plagues millions worldwide, ranking as the third most significant cosmetic concern perceived as an unavoidable sign of aging [5]. MelavoidTM is a potent active lightening ingredient that targets the initial mechanisms of pigmentation, reducing melanogenic activity inducing a decrease in tone and skin spots.
MelavoidTM hails from the actives found within the roots of the Boerhaavia diffusa, a versatile perennial climbing plant native to India. Steeped in centuries of traditional Ayurveda medicine, this herb is replete with diverse components, with boeravinone in its roots identified as a prime player in skin pigmentation regulation [6].
An in vivo study took place, with MelavoidTM tested on 20 Asian participants to evaluate its efficacy as a cosmetic ingredient designed to minimize cutaneous pigmentation. The impressive outcomes included a decrease in skin tone in a harmonious, homogeneous manner and a reduction in the number of spots (such as surface spots, UV spots, and brown spots) [6].
In fact, the reduction of melanin can aide in alleviating the imprint of hyperpigmentation, becoming an indispensable ally in the pursuit of glowing skin. This phenomenon occurs when the body overproduces melanin, both to shield against attacks and as part of the aging process, causing the formation of melanin accumulations that manifest as spots or alterations in skin tone.
This active ingredient acts pre-emptively, during, and post-melanin synthesis, yielding an overall result of a vibrant, luminous complexion with a harmonious tone. Its herbal origin and heritage in traditional medicine satisfies the evolving market's thirst for natural solutions in glow-centric skincare products.
- The Glowing Rebellion, a skincare revolution, emphasizes a natural and authentic look, leveraging plant-based, organic ingredients for inclusive beauty.
- Inclusive beauty and corporate responsibility are becoming increasingly important to consumers, with brands prioritizing sustainable living, transparency, and eco-consciousness.
- In the home-and-garden of the beauty industry, skin brightening and the use of natural ingredients are top trends, aiming to create a luminous, picture-perfect complexion.
- Fashion-and-beauty industry is moving towards a diverse and inclusive aesthetic, where terms like 'whitening' or 'lightening' are gradually replaced, accepting all skin hues.
