Instagram Updates App: Is It a Competition for CapCut?
Instagram has introduced a new video editing app, Edits, designed specifically for creating Instagram Reels. This dedicated tool offers a more advanced and streamlined editing experience tailored to Instagram, while CapCut remains a popular third-party app for TikTok and Instagram video editing.
A Powerful and Streamlined Editing Experience
Edits comes packed with a multi-track timeline for layered editing of visuals, text, and audio. It boasts advanced controls for speed, color grading, and effects, as well as a vast library of fonts, text effects, built-in green screen tools, and sticky notes for content planning. Moreover, it provides direct access to Instagram’s trending audio, and supports captions—features often missing from Instagram’s native editing suite.
On the other hand, CapCut offers extensive video editing features too, but is a more general-purpose app not exclusively tailored for Instagram content.
A User-Friendly Interface
Edits sports a clean, Instagram-centric interface that guides users through video creation in a step-by-step manner. The interface is presented as approachable yet powerful, with core tabs such as Ideas, Inspiration, Projects, Camera, and Analytics, offering a managed workflow from ideation to publishing. The interface is simple and intuitive, with project organization tools like duplication and collection management.
CapCut, while versatile, can feel more complex due to its broader user base for various social media platforms.
Seamless Integration with Instagram Ecosystem
Edits is directly integrated with Instagram, allowing users to leverage Instagram’s trending audio and quick posting to Reels, Stories, or Feed without leaving the app. It also leverages Meta AI-powered features such as automatic aspect ratio expansion and Stories background generation tailored to Instagram's needs, enhancing content customization within the ecosystem.
CapCut, in contrast, requires manual exporting and uploading to Instagram and lacks the native integration and AI support directly from Instagram’s parent company Meta.
In summary, Edits is a lightweight professional video editor built specifically for Instagram creators, with native integration, AI-powered enhancements, and tools designed for Instagram’s vertical video format and trends. CapCut offers broader editing capabilities but is a third-party solution without the seamless integration or AI features native to Edits.
This makes Instagram’s Edits particularly attractive for users focused on Instagram content creation, while CapCut remains a strong cross-platform editor for creators working across multiple social media apps.
Some additional features of Edits include an Insights tab providing detailed metrics, excellent export quality without watermarks, the ability to record up to 10 minutes of footage, and a free, intuitive interface. Recent updates have added beat syncing, keyframes, voice enhancers, and an in-app teleprompter to Edits.
However, Edits is missing multi-account support and does not have a desktop version. It does not offer ready-made templates and its analytics apply only to Reels and not other post types. Despite these limitations, Edits offers a free auto-captioning tool with dozens of fonts and motion effects, making it an attractive option for Instagram creators.
- Instagram's new video editing app, Edits, is designed specifically for creating Instagram Reels, offering a more advanced and streamlined editing experience, tailored to Instagram.
- Edits comes packed with features like a multi-track timeline, advanced controls for speed, color grading, and effects, a vast library of fonts, text effects, green screen tools, and sticky notes for content planning.
- It also provides direct access to Instagram’s trending audio, supports captions, and offers an Insights tab for detailed metrics, making it a powerful tool for Instagram content creators.
- On the other hand, CapCut offers extensive video editing features but caters to a broader user base across various social media platforms, making it feel more complex.
- Edits is directly integrated with Instagram, allowing users to leverage Instagram’s trending audio and quick posting to Reels, Stories, or Feed without leaving the app, while CapCut requires manual exporting and uploading to Instagram.
- The user-friendly interface of Edits features a clean, Instagram-centric design, guiding users through video creation in a step-by-step manner, while CapCut can feel less intuitive due to its diverse user base.
