Natural Choices Prioritize Prevention: Popular Yearly Picks for Natural Products
In the heart of Europe, Romania is experiencing a significant shift in food consumption trends. A health-conscious revolution is underway, with consumers increasingly favouring natural, organic, and additive-free products.
This transformation is evident in the growing popularity of brands like Niavis, a leading Romanian producer of superfoods and certified organic foods. The company, known for its commitment to sustainability and transparency, offers a diverse portfolio that includes powders, seeds, dried fruits, organic teas, spices, fair-trade coconut oil, and cooking products.
Niavis' products are available through partner retail networks and on their dedicated B2B platform, niavis.ro. The brand's success is rooted in its core values of simplicity, quality, and transparency, qualities that resonate with health-conscious consumers.
The current trend favours freshness, seasonality, and local sourcing. Consumers are willing to pay more for healthier, less processed options, with 71% of Romanians using dietary supplements and 41% avoiding ultra-processed foods, a higher rate than the regional average.
According to PwC's consumer research, the top-selling superfoods and natural ingredients in 2024 likely include fresh fruits, vegetables, and dietary supplements. While specific Romanian market favourites linked to Niavis were not detailed in the available search results, the broader trend points towards plant-based, nutrient-dense foods aligned with local and seasonal availability, aligning with global natural food trends.
Functional spices like ginger and turmeric are becoming daily staples, appreciated for their benefits to digestion, immunity, and inflammation reduction. Celtic salt, nutritional yeast flakes, cinnamon, matcha, and gluten-free organic oats were among the best-selling products at Niavis in 2024.
To promote conscious nutrition, Niavis launched the #CulorileNaturii (Colors of Nature) initiative. The first event in the series brought together nutrition experts, consumers, and content creators for product tastings, practical discussions, and the debunking of common food myths. The event highlighted the misconception that superfoods can compensate for an unbalanced diet.
Cristiana Andrei, a nutritionist, emphasized that conscious food choices involve understanding the source, processing method, portion sizes, and the context of food consumption. The event also addressed the misleading promises of "sugar-free" labels.
In a world where health and wellness are increasingly important, Niavis is leading the charge in Romania, offering a range of natural, organic, and additive-free products that cater to the health-conscious consumer. By focusing on freshness, seasonality, and local sourcing, Niavis is not only meeting the needs of its customers but also contributing to a healthier, more sustainable food system.
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