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Lagom: Embracing the Swedish Art of Balanced Living
A new advertisement is captivating audiences, showcasing a cosy Stockholm flat bathed in hues of pink, ochre, and green. This inviting space is a perfect representation of the philosophy behind the book "Lagom: The Swedish Art of Living a Balanced, Happy Life."
Published by HarperCollins, this book delves into the concept of lagom, a Swedish philosophy that promotes balance and moderation in all aspects of life. Translated as "not too much, not too little, just the right amount," lagom encourages finding harmony in everyday living, avoiding excess and scarcity to foster tranquility, contentment, and a sustainable lifestyle.
The advertisement, which features a home decor theme with an abundance of plants, books, and wall art, also showcases a Boho Berlin Home and a home belonging to a Swedish Artist. The book's title is displayed in the advertisement as "fikaswaslagom," which translates to "Enough is Enough: The Swedish Secret of Living Well" in English.
Instagram stories accompanying the advertisement warmly greet viewers with "Trevlig kväll!," or "Good evening!" in English, further emphasizing the book's message of creating a comfortable, balanced home environment.
Petra Börner, the author of the US and Canadian version of the book, explores how adopting lagom can lead to a more fulfilling, stable, and happy life by applying this principle of balanced living. By doing and having just enough to feel satisfied without overindulgence or deprivation, one can achieve a harmonious and content life.
In summary, "Lagom: The Swedish Art of Living a Balanced, Happy Life" provides insights into a balanced approach to life, encouraging moderation, simplicity, functionality, and well-being. The advertisement serves as a visual representation of this philosophy, inviting viewers to imagine a life filled with balance, harmony, and contentment.
The book "Lagom: The Swedish Art of Living a Balanced, Happy Life" extends its philosophy beyond personal lifestyle, also advocating for a harmonious and content home environment, as evident in the advertisement showcasing a cosy flat with elements of fashion-and-beauty, home-and-garden, such as plants, books, and wall art. By adopting a balanced, moderate, and simple lifestyle prescribed by lagom, one can aspire for a fashionable yet tranquil home that reflects their well-being.
