Rapid ascent of our platform, attracting nearly 50,000 listeners daily.
In an exciting development, the local radio station for Oberhausen is launching a summer radio station on its website, offering a refreshing mix of summer music, leisure tips, and even the chance to win fantastic holiday trips every week. This new venture, operational until August 29th, aims to provide cooling off options during the summer months.
The regular local radio for Oberhausen boasts a daily listener count of approximately 48,000, an average hourly reach of 15,000 people, and an average listening duration of 199 minutes on weekdays. Among listeners aged 14 to 49, the station reaches about 30,000 listeners. It holds a market share of 29% in its broadcast area, making it the market leader.
While no specific listener statistics or market share information was provided for the summer radio, it is expected to attract a diverse audience given its online presence and the variety of content on offer. The summer radio will be available on the website, broadcasting from 10:00 to 18:00 daily.
The introduction of the summer radio station comes at a time when listening habits are evolving, particularly among younger audiences who prefer streaming services and apps for their radio needs. In North Rhine-Westphalia, an investigation called "E.M.A. NRW" is underway to determine these listening habits more accurately. The presentation of the findings for this investigation is scheduled for February and July this year.
The local radio for Oberhausen's website remains a popular digital audio destination, with approximately 200,000 sessions per month. "Our website in the morning" with Sarah Borkowski continues to be the most listened-to programme between 6 and 10 am.
Understanding these trends, the summer radio aims to cater to both traditional and digital listeners. While FM radio might still be preferred by some, particularly older listeners, the summer radio's online presence ensures it can reach a wider audience, including younger listeners who prefer streaming services and apps.
The summer radio's playlist will feature a mix of relaxed summer music, ensuring there's something for everyone. It's a perfect addition to barbecues at free baths and parks, where the radio station will be on-site, inviting listeners to join the festivities.
As we move towards a more digital age, it's clear that traditional radio stations are adapting to cater to changing listener preferences. The summer radio is just one example of this evolution, demonstrating the local radio for Oberhausen's commitment to providing the best possible listening experience for its audience.
The summer radio station, added to the local radio for Oberhausen's website, will not only offer a refreshing mix of summer music but also leisure tips, extending its content to include outdoor-living and home-and-garden advice. This versatile online radio, accessible from 10:00 to 18:00 daily, aims to attract a diverse audience interested in various lifestyles, including users of other radio systems typically used for motor vehicles who might be enjoying outdoor activities such as barbecues at free baths and parks.
