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Samsung's The Frame Faces New Challengers in Art-Style TV Market

The Frame set the standard, but now you can find cheaper options with HDR10+ and Dolby Vision, or splurge on LG's OLED range for superior picture quality.

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In this image, we can see a television with screen. In the screen, we can see a building, glass,...
In this image, we can see a television with screen. In the screen, we can see a building, glass, walls, trees, board, and sky. Background there is a wall. At the bottom, we can see a white color surface, few objects are placed on it. Here we can see few switchboards.

Samsung's The Frame Faces New Challengers in Art-Style TV Market

Samsung's The Frame, a TV designed to blend in as art when not in use, faces new challengers. Since its 2017 debut, it's set the standard for art-style TVs, but cheaper alternatives from HiSense and TCL, along with high-end options like LG's OLED range, are now available.

The Frame, starting at £949 for a 43-inch model, offers a range of artworks, an ultra-thin profile, and a changeable wooden frame. It's praised for minimising its impact when turned off, with a matte screen and minimal wires. However, it's pricier than competitors like HiSense CanvasTV and TCL NXTVISION.

HiSense CanvasTV is cheaper, supports HDR10+ and Dolby Vision, but has fewer size options and weaker video performance. TCL NXTVISION is the cheapest option, comes with a wooden frame, and supports HDR10+ and Dolby Vision, but also has weaker video performance and no One Connect Box equivalent. Samsung's The Frame Pro offers better brightness and contrast with Neo QLED, larger sizes, and a wireless One Connect Box, but is more expensive.

LG's OLED range, while not designed for static images, offers superior picture quality for TV and movies. Other notable alternatives include Sony's X85L and Hisense TVs, offering good price-performance. Samsung also provides Neo QLED and S90D OLED TVs as alternatives.

The Frame remains the benchmark for art-style TVs, but cheaper alternatives from HiSense and TCL, and high-end options like LG's OLED range, offer different features and price points. Consumers now have more choices to suit their budgets and preferences.

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