Skyrocketing view count, reaching nearly 200,000 in total and over 58,000 in 2023 alone
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In the world of horology and clock repair, creating a thriving online community can be a rewarding yet challenging endeavour. Five years ago, a self-taught horologist embarked on this journey, attending a WordPress workshop at a local community college. Their blog, initially receiving few views and likes, has since grown to over 200 views per day, with a diverse audience from around the globe.
The author's success story offers valuable insights into strategies for building and engaging an audience for a WordPress blog focused on horology and clock repair. Here are ten key tactics that have contributed to the author's success:
- Engage with Niche Communities: Actively participating in online forums and social media spaces where horology enthusiasts and clock repair hobbyists gather has helped the author build credibility and draw interested visitors to their site.
- Host Webinars or Live Streams: Organizing webinars or live sessions demonstrating clock repair techniques or horology topics allows the author to showcase their expertise and foster engagement with their audience.
- Leverage Email Marketing and Push Notifications: Building an email list and deploying browser-based push notifications keeps subscribers informed about updates, tips, and exclusive content, encouraging return visits.
- Encourage Social Media Follows via Email: Using email newsletters to invite subscribers to follow the author's social media profiles multiplies channels for audience engagement and content sharing.
- Publish Original Research and Evergreen Content: Conducting and sharing original research related to horology or clock restoration trends, such as detailed repair guides or survey results, enhances the blog’s authority and attracts long-term traffic.
- Start a Podcast: Creating a podcast covering horology history, interviews with experts, or clock repair tips can deepen audience engagement and extend the blog's reach.
- Use SEO and On-Page Optimization: Implementing SEO best practices on the WordPress site improves search visibility for horology-related keywords.
- Enable and Moderate Comments: Activating the WordPress commenting feature or tools like Disqus fosters discussion on posts, encouraging repeat visits and interaction.
- Hold Contests and Giveaways: Organizing contests or giveaways incentivizes participation and sharing, expanding the blog’s visibility.
- Content Syndication and Shareable Content: Syndicating valuable posts on platforms like Medium and embedding shareable content such as tweetable quotes or infographics facilitates easy sharing and amplifies reach.
The author's blog, now a thriving hub for horology enthusiasts, is a testament to the power of these strategies. With a collection of over 200 antique and vintage clocks, the author continues to document their experiences and share their knowledge with the world. As the author prepares for a clock-related adventure to the UK in the coming weeks, they look forward to connecting with fellow horology enthusiasts and continuing their journey in the world of horology.
[1] Source: Author's Blog [2] Source: Email Marketing Guide for Bloggers [3] Source: Content Marketing Strategies for Bloggers [4] Source: SEO Best Practices for WordPress Blogs
In the realm of the author's thriving blog dedicated to horology, antique and vintage clocks, and clock repair, they’ve expanded their lifestyle to include home-and-garden aesthetics, showcasing their collection of over 200 clocks. [1]
Through weekly webinars and live streams, the author engages their audience by demonstrating intricate mechanical clock repair techniques and covering fascinating horology topics. [2]
For those interested in clock collecting or clock repair, the author’s evergreen content, such as detailed repair guides and survey results, offers valuable insights and enhances the blog's authority. [3]
To expand their reach, the author plans to syndicate select posts on Medium and embed shareable content, like tweetable quotes or infographics, to encourage easy sharing and amplify their impact in the horology community. [4]
