Trade activity experiencing a renewed surge
Hip, Pleasure-Focused Downtown Montreal Draws Shoppers and Diners Back
In a change from pre-pandemic days, people are flocking to downtown Montreal not out of obligation, but for pure enjoyment, says Glenn Castanheira, director of Montreal Downtown. This shift in attitude is reflected in the shopping malls' recent facelifts and upgrades.
Complexe Desjardins and Eaton Centre, two popular malls in downtown Montreal, are spearheading this revival. Complexe Desjardins has kicked off a $23 million renovation project that will run until fall 2026, including the addition of escalators, larger common spaces, and consolidated services. Although details about new store openings are scarce, renovated services will likely be a draw for locals and tourists alike.
Meanwhile, Eaton Centre transformed its food court in March, with a focus on renowned food counters and revamped decor. The redesigned space, slated to open in fall 2026, will boast 830 seats and welcome a dozen new Canadian food options. This next-level dining experience will complement Time Out Market, a food hall located on the top floor of the shopping center.
In a press release, Annie Houle, vice-president of real estate - Canada at CDPQ/Ivanhoé Cambridge, emphasized the importance of these investments in enhancing the overall customer experience and Downtown Montreal's role as a key destination in the city's commercial and cultural landscape.
Food offerings are a major factor encouraging people to visit downtown Montreal, and the area aims to cater to a variety of clients — from budget-conscious students to high-end patrons. As Lili Fortin, president of Tristan, notes, a better food offer will only benefit her clothing store on Sainte-Catherine Street, attracting more foot traffic and boosting sales.
Despite some concerns about decreasing spending and economic instability, the general optimism remains that the summer season will be profitable for downtown retailers and restaurateurs. As Lili Fortin points out, good weather and warm temperatures can entice people to venture out and explore the downtown scene.
In fact, Montreal's downtown area has become an attractive destination for travelers, including those from the U.S. seeking a break from political turmoil. The city's unique charm makes it a desirable escape for those who are favorable towards Montreal, regardless of their views on the American administration.
These recent investments in downtown Montreal's shopping malls come at a critical time, signaling a promising future for post-pandemic consumer trends in the city. By offering unique experiences, diversifying retail offerings, and enhancing dining environments, malls are working diligently to stay competitive and attract both locals and tourists alike.
- The revived food court at Eaton Centre, with its focus on Canada's renowned food counters and a revamped decor, is set to cater to a diverse clientele, including French lifestyle enthusiasts looking for a unique gastronomic experience in the heart of downtown Montreal.
- In addition to shopping and dining, the upgraded Complexe Desjardins also emphasizes home-and-garden and food-and-drink options, aiming to create an enjoyable lifestyle destination for locals and tourists alike, making it a perfect spot for those interested in exploring the French lifestyle.
