Unmasking the Mystery: Identifying the Entity behind Parkside's Brand
In the world of DIY enthusiasts and home improvers, Parkside has become a familiar name. This private label brand, exclusively sold by global discount supermarket chain Lidl, has made a significant impact in the market with its affordable and reliable power and garden tools.
A Global Partnership for Quality Tools
While Lidl markets Parkside as their own brand, the actual production is outsourced to various manufacturers specialising in power tools and garden equipment. These manufacturers, however, remain undisclosed by Lidl. The brand is known for its focus on quality controls, with the performance and reliability of its products overseen by Lidl.
A Brand for All DIY Enthusiasts
Parkside tools are designed to cater to a wide range of users, from beginners to experienced handymen. The brand's slogan, "those who like to grab a tool," reflects this inclusivity.
The Rise of Parkside
The rise of Parkside can be traced back to a large-scale advertising campaign in summer 2023, featuring Arnold Schwarzenegger. This campaign undoubtedly boosted the brand's visibility and popularity.
Performance-Focused Products
Parkside offers a special product line called "Parkside Performance" for users with higher demands. This line includes a variety of products, from small garden helpers to heavy machinery like chainsaws, lawnmowers, and orbital sanders.
Battery Compatibility
It's worth noting that Parkside batteries only fit in devices of the same brand, with potential exceptions for Grizzly and Scheppach. However, there is no official statement on the compatibility of Parkside batteries with tools from these brands.
Tested and Approved
In a large-scale comparison by Stiftung Warentest, Parkside batteries performed surprisingly well. Several Parkside devices, such as a lawnmower robot, a cordless jigsaw, and a handheld vacuum cleaner, have performed exceptionally in tests by myHOMEBOOK.
Availability and Popularity
Parkside tools are available both in-store and online at Lidl and Kaufland. The brand's popularity is evident, with entire shelves dedicated to Parkside products at Lidl and Kaufland stores.
A Success Story Continues
According to Euromonitor International, Parkside is now Europe's best-selling DIY brand. As part of the Lidl Stiftung & Co. KG, which is also the parent company of Kaufland, Parkside's success story continues to unfold.
Despite efforts to uncover the identity of the manufacturers producing Parkside tools, the information remains vague. It's unclear if the differences between the basic and professional lines of Parkside tools are always clearly recognizable. Nonetheless, Parkside's commitment to quality, affordability, and accessibility has made it a staple in the DIY market.
- Parkside's focus on quality controls, overseen by Lidl, extends to their home-and-garden tools, making them a reliable choice for DIY lifestyle enthusiasts.
- The brand's wide range of tools, from beginners to experienced handymen, cater to various needs in the home-and-garden sector, embodying its slogan, "those who like to grab a tool."
