Utilize Videos for Optimizing Search Position and Enhancing SEO Performance
Add a dash of flair to your digital marketing strategy and supercharge your SEO with the power of video! Savvy marketers everywhere are tapping into this game-changing trend, and the numbers don't lie. Over 90% of consumers confess to considering product videos before making a purchase decision, and video already accounts for 64% of all web traffic—a figure that's projected to balloon up to 80% by 2019, according to Cisco's 2014 Visual Networking Index[1].
Video appeals to audiences on a deeper level, transcending simple market appeals. When deployed effectively, video content can work wonders for your brand's SEO by improving user experience and digital engagement[2].
How Videos Turbocharge SEO
Google, that ubiquitous gatekeeper of hunt-and-peck internet wanderers, dish-out SEO brownie points to pages that draw high-quality, relevant traffic. The more traffic you earn the more Google stands aboard an ever-growing SERP (Search Engine Results Page) horse and rides your site up the charts[2].
In 2017, it was projected that video content would comprise nearly 75% of all web traffic[3]. Syndacast, experts in digital marketing, attest that 65% of video viewers watch over three-quarters of videos in their entirety, making it a lucrative method for attracting and converting attentive viewers[4]. A single minute of video is the persuasive equivalent of 1.8 million words[4], so you can imagine the potent punch this medium delivers.
Where to Post Your Videos for Maximum SEO Impact
There are two prime divisions of folks with two distinct opinions on where to post your videos for search engine optimization (SEO) gains. On one hand, you've the YouTube faithful, acing Google's search engine with over a billion hours of videos watched daily[3]. On the other, these SEO cowboys prefer to go the independent route by publishing their videos directly on their websites.
If you're eager to get started with YouTube, it's the world's second-largest search engine with 30 million daily visitors[3]. Plus, it's a cinch to optimize your videos there with built-in text fields and controls[2]. Publishing videos on your site, though, allows all SEO benefits to flow directly to your domain and gives you more control over page design and calls-to-action[2].
Lastly, we can't forget the evergreen, spirited community of Facebook. Their platform offers a second home for your videos, preserving the cohesiveness of your brand while appealing to an audience already present on the social media app[5].
Driving Strategic Traffic to Your Site
Regardless of your video's digital stomping ground, it's essential to get crafty with that traffic and channel it gracefully back to your site[2]. On YouTube, keep an eye out for the most popular content and compose your video strategy around those successful tropes[6]. Explore other video-friendly platforms like YouTube, where you can share your video brilliance[6].
Delivering Memorable Video Content
To reel in viewers and keep that SEO growth soaring, focus on producing top-notch content your audience will adore[5]. They're seeking entertainment and knowledge, so craft visually thrilling, information-packed videos that your prospects simply can't resist[5].
Bringing It All Together
Winning SEO and organic search traffic is just a high-quality video away! Develop eye-catching videos brimming with enriching insights, and put some elbow grease into promoting your creative brainchildren. To catapult your vision over the finish line, click here for a chat about crafting a winning video-driven SEO plan for your business or site!
[1] Video Marketing Statistics: 10 Valuable Stats for 2021 - Hubspot[2] Video SEO Best Practices - Moz[3] The Ultimate Guide to YouTube SEO - Ahrefs[4] The Effect of Video on Marketing Metrics - MarketingProfs[5] How Video Marketing Can Help Boost Your SEO - Forbes[6] YouTube SEO: How to Optimize Your Videos for Google and Drive More Traffic - Backlinko
- Video content, being engaging and informative, can enhance a home-and-garden website's lifestyle section by improving user experience, digital engagement, and potentially boosting SEO ranks.
- In the realm of data-and-cloud-computing or technology-focused websites, video content could serve as an innovative approach to explaining complex concepts, thus promoting better user understanding and possibly improving SEO performance.
