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Velbert Welcomes Edel Pralines: A Sweet New Addition to Friedrichstraße

Indulge in locally-made chocolates and pralines at Edel Pralines. This new store's success is sweetened by state support for inner-city businesses.

In the center of the image there are chocolates on the table.
In the center of the image there are chocolates on the table.

Velbert Welcomes Edel Pralines: A Sweet New Addition to Friedrichstraße

Velbert welcomed a new confectionery, Edel Pralines, to Friedrichstraße 198 on September 21, 2023. The store, opened by master confectioner Cherina Laimann, offers handmade treats, supporting local production and high-quality ingredients. The opening was celebrated with the mayor and backed by the state program 'Future-proofed inner cities and local centers North Rhine-Westphalia' (ZIO).

Edel Pralines offers a delightful range of products, including handmade pralines, chocolate tablets, hazelnut spread, and chocolate lollipops. The store also stocks gift baskets and decorative accessories from Lichtrahmenliebe. The opening was a significant event for Velbert's city center, with Mayor Dirk Lukrafka congratulating the new establishment and emphasizing its importance for the local news.

The store's opening was supported by the ZIO program, which helps new businesses by reducing their rent to 20 percent of the original price for the first two years. This initiative aims to revitalize inner cities and local centers in North Rhine-Westphalia.

Edel Pralines, under the skilled leadership of master confectioner Cherina Laimann, brings a touch of sweetness to Velbert. With its high-quality, locally produced treats and the support of the ZIO program, the store is set to become a beloved addition to the city center.

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