Watching Now: Mrunalini Rao in Delhi
Mrunalini Rao Opens Flagship Store in New Delhi
Mrunalini Rao, the renowned Indian fashion designer, has opened her very first flagship store in New Delhi. Located at Ambawatta One, Mehrauli, the store is a testament to Rao's love for Indian heritage textiles and her artisanal approach to fashion.
The store, designed by Alina Vadera Talwar of Ava Studio, is more than just a retail space. It's a private gallery that brings Rao's signature style to the capital. The design concept focuses on a narrative shaped by lines and layers, blending fashion with architectural storytelling to create a dynamic and dramatic retail environment.
Upon entering the store, visitors are greeted by an arched design that sets the tone for the intimate yet regal ambiance. The store layout ensures that no detail goes unnoticed, with walls that appear to "walk the runway," suggesting the use of design elements that embody movement and runway aesthetics within the spatial experience.
Three mannequins are placed strategically within the store, serving as silent sentinels, introducing visitors to the world of Mrunalini Rao. The mannequins, adorned with Rao's intricate designs, showcase her craftsmanship and couture.
The store's design integrates bespoke and crafted elements reflective of Rao's fashion ethos, providing a curated environment where the spatial design complements the designer's apparel collections. The store's layout is organized into distinct spatial "stories," highlighting the layering of fashion and architecture in the design language.
Ava Studio, under the leadership of Alina Vadera Talwar, has designed the store to let couture and craftsmanship take center stage. The store's design and layout emphasize the couture and craftsmanship of Mrunalini Rao's collections, making the physical space an extension of Rao’s creative identity.
Mrunalini Rao, known for her love for Indian heritage textiles and her artisanal looks, previously had a significant presence in Hyderabad. With her new flagship store in New Delhi, she continues to redefine Indian fashion, merging tradition with modernity, and creating a unique and captivating retail experience.
[1] Design Boom [2] Architectural Digest India [3] Vogue India [4] Hindustan Times [5] The Indian Express
[1] The flagship store of Mrunalini Rao, known for her artisanal looks and love for Indian heritage textiles, designed by Alina Vadera Talwar, seamlessly blends interior-design elements with fashion-and-beauty, creating a lifestyle experience that's unique and captivating, as reported by Design Boom.
[2] The intimate yet regal ambiance of Mrunalini Rao's flagship store, located in New Delhi, epitomizes a harmonious fusion of home-and-garden and fashion-and-beauty, as architecturally depicted by Ava Studio, according to Architectural Digest India.
