Wholesale expansion announced by Avocado Green Mattress
In the realm of sustainable and eco-friendly sleep solutions, Avocado Green Mattress has made a significant impact since its inception in 2015. Co-founded by Jeff D'Andrea, Dan D'Andrea, Jay Decker, and Mark Abrials in Hoboken, New Jersey, the brand was born out of a desire to create an affordable, nontoxic mattress free from harmful chemicals.
Avocado Green Mattress stands apart from the competition by focusing on sustainability, organic materials, and ethical manufacturing practices. The company's mattresses are designed in New Jersey and handmade in California using GOTS-certified organic cotton and wool, GOLS-certified organic latex sourced from India and Guatemala, and FSC-certified Talalay latex. These mattresses are GREENGUARD Gold Certified for low emissions and carry various certifications such as Certified B Corporation, Climate Neutral, MADE SAFE®, OEKO-TEX STANDARD 100, and EWG VERIFIED®, demonstrating the brand's commitment to safety and sustainability.
The brand's growth strategy has been centred on offering a superior, affordable organic product to make "organic" mattresses accessible to more consumers. Avocado Green Mattress has expanded its product line to include furniture, bedding, mattress protectors, and even vegan-certified options, further reinforcing its sustainability ethos. The company also actively participates in environmental philanthropy, donating 1% of its revenue to environmental causes through its 1% for the Planet membership.
Avocado Green Mattress has grown from a private-label manufacturer in California to a primary focus on the Avocado Green Mattress brand with national reach. Manufacturing involves labour-intensive methods such as hand needle-tufting to secure layers without glue, highlighting the brand's commitment to craftsmanship and durability.
In recent years, the mattress industry has seen increased competition. However, Avocado Green Mattress has continued to thrive, with its retail footprint already doubling last year and seven locations opening in 2022 within key markets such as New York City. The brand's latest move is entering the wholesale market, with its partnership with Living Spaces marking its first foray into this sector. Avocado Green Mattress is now available at nine Living Spaces locations across California.
The company aims to be available in more than 600 stores by the end of the year, achieving this expansion through adding more wholesale partners to its business. Meanwhile, disruptor brand Purple has announced it will focus on "premium" customers in 2023 amid declining revenue, while bedding manufacturer and retailer Serta Simmons filed for Chapter 11 bankruptcy in January 2023.
Avocado Green Mattress continues to be a leading organic mattress brand recognised for its ethical production, sustainability certifications, and product transparency. With its focus on expanding its wholesale market presence, the brand is poised to connect with a wider audience of eco-conscious consumers who seek sustainable and organic sleep solutions.
- Amid declining revenue and bankruptcy filings in the mattress industry, Avocado Green Mattress, known for its ethical production and sustainability certifications, has charted a different course, aiming to expand its wholesale market presence.
- By Q4, Avocado Green Mattress aims to be available in over 600 stores, a significant expansion facilitated by the addition of more wholesale partners to its business.
- In a move to enter the wholesale market, Avocado Green Mattress has partnered with Living Spaces, making its mattresses available at nine Living Spaces locations across California.
- The mattress industry has seen increased competition, but Avocado Green Mattress, with its focus on sustainability, organic materials, and ethical manufacturing practices, continues to thrive, doubling its retail footprint last year and opening seven locations in 2022, across key markets such as New York City.
- With its growth strategy centered on offering superior, affordable organic products and its commitment to environmental philanthropy, Avocado Green Mattress has not only disrupted the mattress industry but also extended its product line to include furniture, bedding, mattress protectors, and vegan-certified options, making a significant impact in the home-and-garden industry and the retail sector at large.
